When you start a Law Firm, you have to decide how you are going to differentiate yourself from your competitors. You can either become an equity partner, where you share the profit of the firm, or a sole practitioner, where you have the responsibility of overseeing a team of associates. In either case, you will need to define your unique selling points. After all, you are not going to be competing on years of experience or settlements, so you need to make sure your clients are satisfied. Checkout Parks Zeigler, PLLC for more info.

When you’re setting up your Law Firm, you need to determine how to attract clients. There are many ways to attract potential clients, and you can take advantage of every single one of them. While referrals will always be a reliable source of new business, you must also consider the other marketing avenues. Marketing is not a dirty word, and if you’re ready to invest a little time and money into your firm, you can start developing a strategy that will help you achieve your goals.
Before you hire associates, make sure to evaluate the current culture of the firm. Considering the experience of previous associates, look for an attorney who fits in with the company’s culture. If a person’s passions and values match the culture of the firm, they’re more likely to become an employee. In addition, you’ll be more likely to attract exceptional new hires if you can highlight your firm’s culture in job postings.
As you might imagine, law firms are business entities that primarily consist of lawyers. They work together to help victims of injury pursue financial compensation. They often employ litigation secretaries, data entry specialists, and case file managers. Some law firms specialize in a particular area of law. Others specialize in general practice. A Law Firm can be as large as 100 lawyers. The goal of a Law Firm is to help clients get the compensation they deserve, and to help them make the right decisions to avoid the wrong kind of legal action.
The largest firms, or megafirms, have more than one thousand attorneys. These firms, often referred to as “big law,” have offices on several continents and bill up to $750 an hour. Oftentimes, they bill by the hour and litigate every issue. They are typically a major competitor for clients, so choosing a small regional firm will be a better choice. But, there are some differences between small and large firms.
A Law Firm’s culture can set it apart from its competitors. A positive culture inspires people and creates a working environment that fosters a sense of value among staff members. If people feel appreciated, they’ll be more productive and engaged in their work. Happy lawyers are good for business. You should strive to build a culture that fosters such a workplace. You will be glad you did. So, start a Law Firm culture that reflects your values and your vision.


Parks Zeigler, PLLC
4768 Euclid Road, Suite 103
Virginia Beach, VA 23462
(757) 453-7744